10/1/25: Marketing's Latest

Helena Malcom
Oct 7
2 min read

Qdoba's new CMO on turning the fast casual chain into a national brand

With the promotion of John Burke from Vice President of Marketing to Chief Marketing Officer, Qdoba, a popular Mexican fast food restaurant, has launched an ambitious new marketing campaign looking to “double its footprint by 2032”. Through social media outlets, they plan on celebrating promotions, including free queso or guac, holiday catering, and new customization options, rather than hiding them, as suggested by previous management. As revealed in an interview with John Burke, their newly advanced team plans to focus their campaign on gaining awareness, as they are aware of Chipotle’s dominance in the specific market. That being said, we should all look out for TikToks and Instagram reels from Qdoba’s new marketing team!

How Oura keys into self-expression to reach Gen Z, millenials

A new and emerging brand that focuses on creating technological health rings, Oura, has lately been attempting to deepen its marketing campaign in retaliation to stagnant revenue. They recently introduced bold color options to create a sense of “self-expression” so their product stands out and feels more personalized. Along with that, they have created ads on popular television channels and social media platforms, including TikTok and Snapchat, which introduced interactive features. Two specific campaign videos that have recently been prominent in their campaign include “Ring True To You” and “Give Us The Finger”. Oura’s marketing team hopes to reach “younger audiences” through these advertisements, specifically Gen Z or millennials who have concerns about their health and aging. The brand remains resilient in hopes that these engaging advertisements will soon deliver positive results.

Target plots retail, marketing blitz around 'Stranger Things' final season

With the upcoming highly anticipated release of the fifth season of the popular teen thriller Netflix series, ‘Stranger Things’, everyone’s favorite retail store, Target, plans to leverage its collaboration with the show in stores. Starting October 6th, they will release ‘Stranger Things’ themed items such as food, toys, Halloween costumes, and collectibles that will bring customers back to the 80s. Target also hints at a marketing campaign that will “blur the line between nostalgia and storytelling”, anticipating capitalizing on the current excitement of this new season release, hopefully combating recent negative sales progress.

-Helena Malcom