RedBlack Consulting (RBC) is a semester-long, student-run internship program within UMD AMA. Our mission is to enhance UMD AMA members’ marketing capabilities through experiential learning, skills workshops, and collaboration while supporting the growth of local businesses.

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Each team is led by an Account Manager and consists of four to five student consultants who collaborate throughout the semester to deliver tailored marketing solutions for a local client. 

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Teams engage in regular client meetings to conduct in-depth analyses of target markets, assess social media presence, and evaluate strategic positioning. Throughout this process, consultants to develop actionable marketing strategies designed to drive sustainable growth and long-term impact for our clients.