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UNDERGRADUATE MARKETING CONFERENCE

UMC 2026

THE SUSTAINABLE SHIFT: TRANSFORMING MODERN MARKETING

Friday, April 3rd | 10:00AM - 5:00PM | Van Munching Hall

Purchase tickets in advance

Tickets will also be sold in person at the venue

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What is UMC?

The Undergraduate Marketing Conference, hosted by the American Marketing Association at UMD, is our annual signature event connecting students with industry-leading marketing professionals. This year’s theme, The Sustainable Shift: Transforming Modern Marketing, explores how brands are evolving to meet the growing demand for sustainability.

 

Join us for a keynote session, engaging panels, student competitions with prizes, networking opportunities, and a catered lunch, all designed to help you grow professionally and stay ahead in the future of marketing.

SPEAKERS

SCHEDULE

9:30 - 10:00

Check-in/Registration

VMH 1200 Atrium

10:05 - 10:10

Opening Remarks

VMH 1212 (Tyser)

10:10 - 11:00

Keynote Speaker

Dollar Tree - Jennifer Silberman (SVP, Chief Sustainability and Corporate Affairs Officer)

VMH 1212 (Tyser)

11:05 - 12:00

Building Brands with Purpose Panel

Jackalo - Marianna Sachse (Founder & CEO)

Under Armour - Chris Hatcher (Sr. Manager, Global Brand Marketing - Team Sports)

Cava - Emma Vogt (Brand Communications Manager) -

12:00 - 1:15

Networking Lunch

Join us for catered Qdoba

1:20 - 2:20

Student Competitions

Competition A - 
Competition B - 

2:25 - 3:00

Sustainability Social Bingo

3:05 - 3:30

Awards & Cake Reception

3:30 - 4:00

AMA: Ask Me Anything

4:00 - 5:00

Open Networking

VMH 1212 (Tyser)

VMH 1200 Atrium

VMH 1200 Atrium

VMH 1212 (Tyser)

VMH 1212 (Tyser)

VMH 1308 

VMH 1333 

VMH 1200 Atrium

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