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UNDERGRADUATE MARKETING CONFERENCE

UMC 2025

RETAIL REIMAGINED: MASTERING OMNICHANNEL

FRIDAY, APRIL 11 | 12-3:30 PM | VMH ATRIUM

What is UMC?

The Undergraduate Marketing Conference (UMC) is UMD AMA's largest event during the spring semester. During the event, attendees have the opportunity to listen to three speakers, participate in our student competitions to win prizes, network with companies, and enjoy a free catered lunch! This event is open to undergraduate students of any major and university. Reserve your spot today!

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SPEAKERS

SCHEDULE

12:00-12:50

Keynote Speakers
The Future of Retail Marketing - Omnichannel Retail

Kelly Stipa & Christian Castro from Flywheel Digital

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12:50-1:20

Lunch

1:20-1:50

Speaker Panel
Omnichannel Bites: Serving Up the Future of Food Retail

Bright Djampa from EatOmega3 & Joel from Compass Coffee

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1:50-2:20

Q&A Discussion w/ Zach Misischia
Social Media Omnichannel: Building Your Brand, Reaching Your Audience

Zach Misischia from The Makeshift Project LLC

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2:20-2:30

Networking Break

2:30-3:00

Student Competitions

3:00-3:15

Networking Break

3:15-3:30

Closing Remarks and Awards Ceremony

THANK YOU TO OUR SPONSORS

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We're so glad to be working with Burlap & Barrel this year!
Compete in this year's UMC Competition for your chance at some AMAzing special prizezs!

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Burlap & Barrel, co-founded by Smith alumnus Ori Zohar ('07), is the first comprehensive single origin spice company in the United States. Based in New York, the company works directly with its partner farms to source unique, beautiful, traceable spices for professional chefs and home cooks. Burlap & Barrel is a Public Benefit Corporation, building new international spice supply chains that are equitable, transparent and traceable. Burlap & Barrel appeared on Shark Tank in April 2023, and you can spot their spices in The Bear on Hulu.

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