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UNDERGRADUATE MARKETING CONFERENCE

UMC 2026

THE SUSTAINABLE SHIFT: TRANSFORMING MODERN MARKETING

FRIDAY, APRIL 3rd | 10am - 5:00 PM | STAMP Student Union

What is UMC?

The Undergraduate Marketing Conference, hosted by the American Marketing Association at UMD, is our annual signature event connecting students with industry-leading marketing professionals. This year’s theme, The Sustainable Shift: Transforming Modern Marketing, explores how brands are evolving to meet the growing demand for sustainability.

 

Join us for a keynote session, engaging panels, student competitions with prizes, networking opportunities, and a catered lunch, all designed to help you grow professionally and stay ahead in the future of marketing.

SPEAKERS

SCHEDULE

9:30 - 10:00

Check-in/Registration

10:05 - 10:10

Opening Remarks

10:10 - 11:00

Keynote Speaker

11:05 - 12:00

Fashion Focused Panel

12:00 - 1:15

Networking Lunch

1:20 - 2:20

Student Competitions

2:20 - 2:30

Networking Break

2:30 - 3:15

Panel - Food/Entertainment

3:15 - 4:15

Ending Ceremony

4:15 - 4:50

Networking/Cake-cutting

THANK YOU TO OUR SPONSORS

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We're so glad to be working with Burlap & Barrel this year!
Compete in this year's UMC Competition for your chance at some AMAzing special prizezs!

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Burlap & Barrel, co-founded by Smith alumnus Ori Zohar ('07), is the first comprehensive single origin spice company in the United States. Based in New York, the company works directly with its partner farms to source unique, beautiful, traceable spices for professional chefs and home cooks. Burlap & Barrel is a Public Benefit Corporation, building new international spice supply chains that are equitable, transparent and traceable. Burlap & Barrel appeared on Shark Tank in April 2023, and you can spot their spices in The Bear on Hulu.

SIGNATURE EVENTS RECAPS

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