Marketing's Latest 12/8/25

Helena Malcom
4 days ago
2 min read

Skims Debuts on TikTok Live with Shoppable Holiday Event "Kimsmas Live!"

Skims steps into live entertainment with "Kimsmas Live!", a 45 minute TikTok-exclusive holiday livestream event hosted by the apparel brand's very own Kim Kardashian. Inspired by classic variety shows, the fully shoppable special highlighted Skims products, exclusive deals and surprise celebrity appearances from the Kardashian family, Love Island's Nic Vansteenberghe, and even Snoop Dogg. Produced with OBB Media, the livestream targeted Gen Z shoppers as TikTok's social commerce influence continues to grow. The event offered a new way to deepen real-time customer engagement while extending Skims’ efforts to tap into pop-culture, alongside its NBA partnership and new NikeSkims venture.

How Urban Outfitters Connects with Gen Z Through Brand Collaborations

Urban Outfitters is a popular, trendy clothing brand that has been on the rise in terms of sales (net sales increase of 12.5%)! The brand uses creative and culturally relevant campaigns to draw in younger audiences. But their main form of marketing success comes from their collaboration with big brands such as U-Haul, Dunkin’, Nike, and Tinashe. These collaborations help the company to remain relevant and engaging to all audiences, while specifically currently targeting Gen Z throughout the holiday “wish-list” season.

Massive Marketing Quiz Raises over £200,000 for Charity

Last week, more than 170 CMOs from the UK marketing industry took part in the Massive Marketing Quiz in support of the Marketing Academy Foundation and the homeless charity, Under One Sky. The event was held in Snap’s UK headquarters and raised over £200,000 for these charities. They are currently holding a fundraiser that runs until midnight of December 13th, auctioning items such as tickets to sporting events, concerts, masterclasses, and more!

-Helena Malcom