Helena Malcom

Skims Debuts on TikTok Live with Shoppable Holiday Event "Kimsmas Live!" Skims steps into live entertainment with "Kimsmas Live!", a 45 minute TikTok-exclusive holiday livestream event hosted by the apparel brand's very own Kim Kardashian. Inspired by classic variety shows, the fully shoppable special highlighted Skims products, exclusive deals and surprise celebrity appearances from the Kardashian family, Love Island 's Nic Vansteenberghe, and even Snoop Dogg. Produced with OBB Media, the...

Today, the AMA was joined by Taylor Falls , a program manager of the exclusive experience team comprised of over 30,000 employees at Adobe . She led the AMA in a workshop regarding the creation of a personal brand statement , crucial in defining one’s niche and creating differentiation from others with similar backgrounds. Falls shared a definition for personal brand statements she pulled from Google, as “the unique perception and reputation an individual cultivates, encompassing their...

Today, the American Marketing Association (AMA) combined with the Women in Business Association (WBA) to welcome a panel of marketing professionals who participated in a Q&A with the clubs! We were joined by Sarah Leonard, Amy M. Taylor, and Sarah Lodder . About Sarah Leonard Sarah works as a LAUNCH Analyst at Hilton Hotels . She graduated from the University of Maryland in 2023 with an undergraduate degree in Operations of Management and Business Administration and participated in the...