Marketing's Latest Thanksgiving 2025

Labubu Joins the Feast: Pop Mart Brings Viral Doll to Thanksgiving Parade

Labubu, Pop Mart’s wildly popular blind-box monster doll, is making its biggest U.S. push yet: a debut float in the 99th Macy’s Thanksgiving Day Parade. The brand’s “Friendsgiving in Pop City” float will feature giant inflatables of Labubu Monsters and other fan-favorite Pop Mart characters. The brand is amplifying momentum with holiday pop-ups at Macy’s Herald Square and 1 Penn Plaza, bringing the collectible craze directly to fans this season.

Uber Drops its First National Holiday Ad

Uber just released its first national holiday ad, “Close”, that acknowledges the complicated, honest side of going home for the holidays. Anchored by a cover of “Landslide”, the film follows a daughter on her Uber ride home from the airport, leaning into the real, sometimes messy emotions of the season. The campaign reflects the brand’s growing attention on suburban travelers this season by capturing more demand in “sparser” markets.

Dunkin’ Goes Big on its Smallest Treat This Holiday Season

Dunkin’ is turning its tiniest treat into the star of the season with a new holiday campaign, “The Little Holiday Munchkin.” The animated short, produced by Artists Equity and narrated by Mindy Kaling, is based on a new children’s book, telling the story of a forgotten Munchkin donut hole discovering its worth when a child calls it “the best bite of all.” The campaign reframes Munchkins from an occasional add-on treat to a festive hero, reminding viewers that joy often comes from the smallest things.

-Maie Ikemoto

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