Maie Ikemoto

Labubu Joins the Feast: Pop Mart Brings Viral Doll to Thanksgiving Parade Labubu, Pop Mart’s wildly popular blind-box monster doll, is making its biggest U.S. push yet: a debut float in the 99th Macy’s Thanksgiving Day Parade. The brand’s “Friendsgiving in Pop City” float will feature giant inflatables of Labubu Monsters and other fan-favorite Pop Mart characters. The brand is amplifying momentum with holiday pop-ups at Macy’s Herald Square and 1 Penn Plaza, bringing the collectible craze...

Yesterday, we had Gall o join us for an Omnichannel Marketing Workshop. Gallo Winery was founded by brothers Ernest and Julio Gallo,...

This spring marked the conclusion of another successful semester of RedBlack Consulting, UMD AMA's fully student-run marketing consulting...