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UNDERGRADUATE MARKETING CONFERENCE

UMC 2026

THE SUSTAINABLE SHIFT: TRANSFORMING MODERN MARKETING

Friday, April 3rd | 10:00AM - 5:00PM | STAMP Student Union

What is UMC?

The Undergraduate Marketing Conference, hosted by the American Marketing Association at UMD, is our annual signature event connecting students with industry-leading marketing professionals. This year’s theme, The Sustainable Shift: Transforming Modern Marketing, explores how brands are evolving to meet the growing demand for sustainability.

 

Join us for a keynote session, engaging panels, student competitions with prizes, networking opportunities, and a catered lunch, all designed to help you grow professionally and stay ahead in the future of marketing.

SPEAKERS

Announcing Soon

SCHEDULE

9:30 - 10:00

Check-in/Registration

10:05 - 10:10

Opening Remarks

10:10 - 11:00

Keynote Speaker

11:05 - 12:00

Fashion Focused Panel

12:00 - 1:15

Networking Lunch

1:20 - 2:20

Student Competitions

2:20 - 2:30

Networking Break

2:30 - 3:15

Panel - Food/Entertainment

3:15 - 4:15

Ending Ceremony

4:15 - 4:50

Networking/Cake-cutting

SIGNATURE EVENTS RECAPS

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