The Marketing Pitch Battle

Today, the AMA participated in a Marketing Pitch Battle workshop led by our Vice President of Events Hamilton. This workshop inspired members’ creativity and quick thinking while being put on the spot in front of the rest of the room.

Hamilton introduced the topic and briefly described the conditions of the workshop. Members were tasked with creating a campaign for a random object. The objects assigned included:

• A potted plant

• A pen

• A water bottle

• A mini crochet crab

• A vending machine

• A door

The AMA had to consider important elements such as target market, unique value proposition, price point, and brand concept. We had a total of 30 minutes to put together a presentation in the form of a verbal pitch, slideshow, or video. Members ultimately chose a variety of these options. Hamilton then shared the criteria that we were being graded on,

• Creativity

• Strategy

• Clarity

• Persuasiveness

• Market Fit

  
  

 And then we got to work!

After working with my group to create and rehearse our pitch for a pocket-sized crochet crab, the other randomly selected groups and I presented our product. Concluding our presentation, Hamilton asked the groups on-the-spot follow-up questions about the campaign, forcing members to come up with quick responses to the critique. The winning group created a presentation on a potted plant, which they named “Jacob Elordi” and marketed as a low-maintenance companion.

This meeting was brief, but engaging and informative as the AMA demonstrated and developed important presentational skills as they created unique and effective campaigns for random, ordinary objects in a short span of time. Thank you to everyone who participated in and led today’s workshop!

-Helena Malcom