Marketing's Latest 4/8/25
- AMA Marketing Team
- Apr 8
- 1 min read
Sociable: Trump extends US TikTok sell-off deadline once again
TikTok has received a second stay of execution, as the Chinese-owned social media app now has until June 18th to work out a deal with a potential US buyer. The app was set to be banned in the US by order of the Biden administration, but upon entering office President Trump immediately gave the platform 90 more days to work out a deal where ownership was transferred to US nationals.
In-game ads drive 27% of mobile gamers to purchase a new product: Zynga
Mobile gamers are proving to be receptive to platform-based advertising. According to new polls, almost half of mobile gamers were made aware of a new product through ads on games that they play, with over a quarter reporting that such advertisements led them to make purchases they would not have otherwise made. With the rise of targeted advertising, and as mobile gaming becomes more of a cultural staple, marketers are looking to capture more of this growing demographic.
Sociable: Amazon makes last-minute bid for TikTok US
Amazon has joined the scramble for a slice of TikTok, as the social platform goes on the chopping block for the second time this year. The retail and media giant launched its own version of the app in 2022, only to rapidly shut it down, so the firm's continued interest in the Chinese-owned app is to be expected. However, sources close to the White House report that Amazon's bid is being largely ignored, with particular attention being paid to offers from companies such as Oracle and Microsoft.
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