Marketing Career Connect: Event Recap

By: Anna Klovee

Marketing Career Connect gave students a close look at what marketing internships really involve and how to land one, from professional leaders and real student interns. We opened our event with a student panel and questionnaire featuring four students with completed marketing internship experiences, and important insights into each one that made the internship search feel a lot more possible for members of AMA.

The panel featured four students who recently completed marketing internships. Giana Colonna, a Buying Intern, described her work at Burlington as a blend of creative and backend responsibilities, where she saw both sides of the business operations. She advised prospective interns to lead with a willingness to learn, handle challenges, and be open to asking questions about unfamiliar, new experiences. Alyssa McDaniel, a Marketing Intern at Stanley Black & Decker, talked about the real-world experience she gained through product pitches and research. She emphasized how much she relied on Excel and PowerPoint, and how asking questions and staying on top of her work through hands-on experience were key to her success.

Ian Miao, a Marketing Analytics Intern at Marriott, came into his internship with little marketing experience. His work focused on technology systems and data analysis. He advised the audience that an Excel certification helped him stand out and that strong technical skills were essential. He also underscored the value of referrals and encouraged students to find people who work in the industry, no matter what their job is. Izzy Rouyer, a Marketing Intern at Berger Communities, managed website and social media marketing and also did graphic design. She said learning on site and being willing to learn made all the difference in her experience. Our panelists then opened the floor to our members to share their stories and experiences, as well as to help guide

students into success, especially during the application process, by standing out or focusing on building any skills before the job search.

The second half of the event turned into open networking. Four tables hosted representatives from companies including Rarecraft Marketing Services, Stanley Martin, Vision Technologies, Allied Global Marketing, and Go-To-Marketing. Our AMA members engaged with each company by sharing resumes, asking questions, and talking through next steps for interviews with representatives including Mathew Calderon of Stanley Martin, Eric Glazer of Allied Global Marketing, and Polly Speros of Go-To-Marketing. I had the chance to speak with Polly Speros, who shared helpful LinkedIn advice for succeeding in any field with the power of authenticity and personality through online professional media.

Thanks to our sponsors, Celsius, Just Ice Tea, and Potomac Pizza, along with some delicious desserts! We are so happy to see our members benefit from new connections, practical advice, and more confidence heading into their own internship searches.