Marketing's Latest: Summer Edition

By: Willa Fults

Meta introduces Muse Image to its platform! Muse Image will now allow advertisers to create specific brand-parallel ad images entirely and directly into the Ads Manager feature. This will improve ad performance through reels, spark quicker creative cycles, and generate greater precision for personalized ads for your feed. 

This past July, Nike presented its new Remix Creator Program. This Program allows for young creators and minds to use Nike’s AI-powered design studio to co-design for their limited drop apparel. The first drop of the program sold out in 48 hours, leading TikTok creators to drive 70% of traffic.

Speaking of TikTok, Pulse+ was also expanded this summer. Brands got access to premium ad inventory following and beside the top creator content.  Specifically in August, AI Shopping Guides were launched by TikTok. Therefore, brands saw a 22% increase in sales due to the AI Shopping Guides feature.

Bibliography

• Meta. “Introducing Muse Image.” Meta Newsroom, July 2026. Meta Newsroom

• Reuters. “Meta Expands Generative AI Tools with Muse Image Rollout.” July 7, 2026. Reuters

• Technology.org. “Meta Launches Muse Image AI Model.” July 8, 2026. Technology.org

• Sneaker Freaker. “Nike Air Works Program 2026.” July 30, 2026. Sneaker Freaker

• 3DShoes. “Nike Air Works Explained: 3D-Printed Air Max 2026.” July 10, 2026. 3DShoes

• Complex. “Nike Air Works Design Program: Everything You Need to Know.” May 11, 2026. Complex

• The Drop Date. “Nike Air Works Project 2026.” May 29, 2026. The Drop Date

• Kalodata. “U.S. TikTok Shop Ranking — August 2026.” LinkedIn, August 2026. LinkedIn

• EchoTik. “TikTok Shop Weekly Report: August 3–9, 2026.” EchoTik

• EchoTik. “TikTok Shop Weekly Report: August 10–16, 2026.” EchoTik

• Accio. “Latest Trending Products on TikTok: August 2026.” Accio