AMA Web Team

By: Willa Fults Meta introduces Muse Image to its platform! Muse Image will now allow advertisers to create specific brand-parallel ad images entirely and directly into the Ads Manager feature. This will improve ad performance through reels, spark quicker creative cycles, and generate greater precision for personalized ads for your feed. This past July, Nike presented its new Remix Creator Program. This Program allows for young creators and minds to use Nike’s AI-powered design studio to...

This Tuesday, we had UMD and AMA Alumni Chase Blum join us to share out his day in the life as a marketer. Our marketing association gained real-life insight on his day-to-day as an entrepreneur and just what duties he performs within the marketing industry. About Chase Blum Chase Blum is the founder of Spider Monkey Solutions, a business in charge of marketing, operations, and special projects for entrepreneurs. He holds various positions for other companies, including serving as the Vice...

This past Friday, the American Marketing Association hosted the annual Undergraduate Marketing Conference. This year’s theme, The Sustainable Shift: Transforming Modern Marketing , explored how brands are evolving to meet the growing demand for sustainability. We welcomed guest speakers Jennifer Silberman (Dollar Tree), Chris Hatcher (Hatch) (Under Armour), Emma Vogt (CAVA), and Mariana Sasche (Jackalo) to share their professional experiences and insight about sustainability. To...