10/27/25: Marketing's Latest

Helena Malcom
Oct 27
2 min read

Sober celebrities pour into nonalcoholic beer

The actor Charlie Sheen and the comedian John Mulaney are the latest sober celebrities to begin promoting nonalcoholic beer. Sheen founded a brand called “Wild AF Brewing”, and his main campaign is that quitting drinking doesn’t mean the end of alcohol enjoyment, as he releases his “Cold Gold” beer. Mulaney becomes the spokesperson for his product while adding a lighthearted element to nonalcoholic beer. However, the main reason for the emerging success of nonalcoholic beverages is due to the timing and collective celebrity support.

Netflix 'on track' to more than double ad revenue in 2025

Have you noticed ads while watching Netflix lately? Well, you’re not crazy, and this increased ad presence is leading Netflix towards doubled ad revenue by the end of 2025. Although current ad revenues are still minimal compared to subscription revenues, co-CEO Gregory Peters is “feeling good” about the upcoming “higher rates of growth” in revenue for Netflix, come the end of 2025 and beyond.

‘Wait-and-see mode’: What’s the state of marketing recruitment?

If you or others you know have been struggling to find work within the field of marketing, you are with the majority of current marketing graduates. According to data from IPA Bellwether, “a fifth (22.8%) of marketing leaders are expecting to make cuts to their teams this quarter”, paired with minimal intent of recruiting. This is due to the current macroeconomic downturn. Cuts are due to business's recent struggle to remain profitable with the number of employees they have to pay. Stay tuned into economic reports in order to monitor the status of the marketing recruitment regression.

-Helena Malcom