10/20/25: Marketing's Latest

Cava partners with with pro Fortnite player creating "Cava Pass Challenge"

In order to boost customer loyalty among video game fans, Cava has partnered with popular gamer Cody "Clix" Conrod. The collaboration offers Cava rewards and a "Clix Chicken Shawarma Bowl" named after the popular gamer's favorite order. Early levels offer smaller perks like free pita chips and upgraded loyalty status, while higher levels feature bigger prizes such as a Cava-themed PC and a Clix x JBL Quantum headset.

Twitch gives users the option to purchase E.l.f. Cosmetics through livestreams

Twitch has introduced new livestream shopping ads and is partnering with E.l.f. Cosmetics to pilot the new feature through Amazon Ads' technology. This feature allows livestream viewers to purchase products through the streams directly, hoping to drive more sales and boost engagement. TikTok, one of Twitch's rivals, also plans on incorporating e-commerce into its platform, aiming to enhance customer interaction and engagement.

Snapchat announces new Augmented Reality features at annual Lens Fest event

Snapchat has announced new Augmented Reality upgrades, including creation elements, tools, AI guidance and creator monetization. Specifically, the updates include a feature called “FaceGen” for creating more realistic AR lenses, along with next-generation tools that use AI to generate lifelike people in selfies. Snapchat has long led the industry in AR and AI development and is now looking to attract greater interest in its creative tools.

-Ashley Morrison

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