Ashley Morrison

Marketing and media play a powerful role in shaping who is seen, heard and valued in society. Today, the American Marketing Association welcomed guest speaker Nikita Kimani, the coordinator for deliberative dialogue and community-centered engagement in Residential Life at the University of Maryland, who shared insights on diversity, equity, and inclusion. Nikita Kimani Kimani began by introducing herself on both a personal and professional level. Personally, she shared that she is a...

This week, UMD AMA hosted its first semi annual AMA Gala, highlighting a professional panel, membership recognition award ceremony, and networking reception. The panel of professionals featured five professionals offering advice from different industries, including Jayanti Nessiar, Director of Messaging Products at Marriott International; Mark Weiss, former Captain and Aviation Analyst at American Airlines; Adam Zimet, Deputy Comptroller at DARPA; University of Maryland alum Solida Heng,...

Black Friday: How It Has Changed Today Everyone knows Black Friday, the beloved day after Thanksgiving when stores roll out their biggest sales. However, with increasing technology, AI development, and social media promotion, Black Friday shopping has changed significantly. First, as AI has expanded, stores have begun incorporating it into their operations, with AI-driven traffic to U.S. retail websites rising 805% in the past year. Additionally, with social media revealing widespread...