Ashley Morrison

This week, UMD AMA hosted its first semi annual AMA Gala, highlighting a professional panel, membership recognition award ceremony, and networking reception. The panel of professionals featured five professionals offering advice from different industries, including Jayanti Nessiar, Director of Messaging Products at Marriott International; Mark Weiss, former Captain and Aviation Analyst at American Airlines; Adam Zimet, Deputy Comptroller at DARPA; University of Maryland alum Solida Heng,...

Black Friday: How It Has Changed Today Everyone knows Black Friday, the beloved day after Thanksgiving when stores roll out their biggest sales. However, with increasing technology, AI development, and social media promotion, Black Friday shopping has changed significantly. First, as AI has expanded, stores have begun incorporating it into their operations, with AI-driven traffic to U.S. retail websites rising 805% in the past year. Additionally, with social media revealing widespread...

Today AMA hears from Dr. Mary Beth Furst , a UMD Professor in Marketing and Faculty Director of the Strategic Design Fellows Program. She starts by defining advertising, noting that many people assume “is the same as marketing”, but she quickly clarifies that this isn’t true and “marketing way more than just advertising.” When it comes to promotion, “there are five different ways you can get your stuff out,” Furst explains. They consist of: Advertising PR Sales Direct and digital (social...