Marketing's Latest 10/13/25

CeraVe Joins the NBA Roster with Skincare Partnership

Cerave, the #1 dermatologist recommended skincare brand, has been named the official skincare and haircare partner of the NBA. The partnership includes experiential events, digital activations, and a philanthropic “Care For All” program offering dermatology education at Jr. NBA clinics. To tip off the partnership, CeraVe is launching a social-first teaser campaign featuring the first-ever brand partnership with parody account @NBACentel, plus NBA-inspired content across its own channels to spark conversation and engage with fans. Staying true to their “medutainment” marketing approach, the brand hopes to meet consumers where they already are, blending skincare education with fun and culturally relevant entertainment.

Aerie Pledges '100% Real' Ads, Rejecting AI-Generation in New Campaign

Aerie, the clothing brand under American Eagle, has taken a stand against generative AI in its advertising. The company recently relaunched ads pledging to stay “100% Aerie real”, building on its 2014 #AerieReal campaign which promised to stop retouching models. The company emphasizes a strong commitment to authenticity and aims to preserve human creativity and craftsmanship.

Axe’s TikTok-Powered Design Rebrand

Axe, the men’s grooming brand, partnered with TikTok creator Emily Zugay to launch a limited-edition can design. What makes this collaboration stand out isn’t just the out-of-the-ordinary clip art-style design, but how it came to be. Emily Zugay, known for her absurdist take on brand logos, created a mock design of Axe that went viral. In response, the brand capitalized on the moment by quickly producing the can and naming the creator as its mock "Big Boss" in a social content series. Axe embraces a collaborative approach to engage Gen z and Gen Alpha consumers, highlighting the value of participatory, relatable, and culturally relevant content.

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