Marketing's Latest 11/10/25

Dunkin' x Wicked: For Good collab proves that even Oz Runs on Dunkin'

With the upcoming release of Wicked: For Good at the end of November, Dunkin’ Donuts has launched a themed commercial and introduced new menu items inspired by the film. The new menu items include Green Matcha, a brown sugar almond matcha "fit for Elphaba herself", and a fizzy Pink Refresher with berry and dragonfruit flavors to represent "Glinda's sparkle". Dunkin’ also released new pink and green munchkins, as well as a commercial featuring Broadway star Cynthia Erivo, who plays Elphaba, and PEOPLE’s Sexiest Man Alive Jonathon Bailey, who plays Fiyero.

Gatorade revives fan favorite Citrus Cooler, collaborating with hit series Stranger Things

Gatorade, a PepsiCo brand commonly known for its sports marketing, has actually partnered with the hit series Stranger Things in anticipation of the new season to be released this November. The collaboration includes the retro flavor Citrus Cooler marketed in collectible bottles as "No Ordinary Thirst Quencher," and is presented by NFL player Myles Garrett in a retro, '80s themed commercial.

Popular energy drink brands Celsius and C4 Energy distributed free cans during the NYC Marathon to energize both runners and spectators

In order to capitalize on the success of the New York City’s annual marathon, energy drink brands like Celsius and C4 Energy handed out free drinks to engage runners and viewers during the race. In total, the brands handed out over 10,000 cans to foster a connection with athletes and energy drink enthusiasts combined. The Celcius team also hosted a dinner and athlete panel in Williamsburg, Brooklyn, and C4 sponsored 10 marathoners with Times Square billboards, putting on three days of events.

-Ashley Morrison

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