Today, Panda Exteriors visited UMD AMA and provided insights into why they are the fastest-growing roofing company in history. Chim Oyoke, the digital marketing manager at Panda Exteriors, shares the benefits of working at Panda Exteriors and touches on the company’s objectives for the year, achievements, and marketing strategies.
Panda Exteriors is a local mid-Atlantic exterior remodeling company. They handle roof repairs, solar panel installations, commercial roof maintenance, and replacement.
Company Achievements
$69,000,000 in revenue
5 offices and 80 branded trucks
Over 600 5-star reviews
GAF Master Elite contractor
Fastest growing roofing company in history
In 2023, Panda Exteriors made $36,800,000 in revenue and had multiple million-dollar representatives for their company. They completed 2,066 jobs and averaged around 6 roofs a week.
In 2024, their goal is to hire 150 new employees. This includes 85 sales representatives and 75 marketers. Right now Panda Exteriors has 130 employees and 45 managers. They are looking to double their company by the end of the year. They offer paid time off, holidays, and 401k for their employees. They offer advancement within the company as well as competitive pay.
Roofing Industry Growth and Job Outlook
The roofing industry offers steady growth and transferable skills.
Roofing is a $300 billion industry globally
$5 million in roof replacements a year in the US alone
Marketing Strategies
Content Marketing: creating videos, blogs, and posts to provide helpful information that attracts customers.
Social Media Engagement: Maintain active profiles on Facebook, Instagram, and Linkedin to create a community and strengthen their brand presence.
Networking: Panda Exteriors partners with charities and other organizations in the community. They donate to So Kids Soar located in DC, which aims to empower youth with physical and developmental disabilities
By implementing a comprehensive marketing strategy that encompasses both online and offline tactics, Panda Exteriors effectively promotes its roofing services, builds brand awareness, and drives business growth in the competitive roofing industry.
Thank you Panda Exteriors for joining us and sharing information about your marketing strategies and insights into your successful company! Thank you to our members, who had great questions about the roofing industry and marketing!
-Brenna Williams