Marketing's Latest 4/14/25
- AMA Marketing Team
- Apr 14
- 2 min read
Malibu encourages work-life balance in new ad starring Brian Cox
Malibu has launched a new campaign entitled "Clock Off!" to zero in on overworked consumers, using an unexpected face to rep the new spot: Brian Cox. Known for stone-faced roles like Logan Roy in HBO's "Succession," Cox is most certainly not famous for letting loose and having fun. However, clad in a pink suit and roller skates, Cox uncharacteristically reminds us to relax a little bit and "do what tastes good" in Malibu's new ad run. The spot is inspired by new data showing that US workers put in (on average) 15 hours of unpaid overtime a week - in Malibu's eyes, the ad's theming is quite timely.
Lowe’s bets on sports video games to drive up Gen Z brand loyalty
Lowe's has inked a deal with EA Sports to feature the home improvement brand in games like FC, Madden, and College Football. Long a staple of Gen X and older consumers working around the house, Lowe's is looking to drive engagement with one of the most powerful buting cohorts out there; Gen Z. Paired with an existing NFL sponsorship deal, Lowe's hopes the EA deal will build brand awareness and loyalty with a demographic not as inherently tied to DIY and home repair/improvement as older cohorts.
How JCPenney’s new brand positioning is subverting consumer expectations
JC Penney is looking to revitalize its brand with a new $1 billion ad push, starting with a series of spots featured in Times Square called "Anonymous Ads." The ads feature a piece of clothing or item and ask, "where is that from?" The viewer is then told it is from JC Penney - and invited to be rather surprised. As Gen Z expresses renewed interest in shopping malls, long struggling brick-and-mortar stores like the 123-year-old American retail giant in question are looking to turn the tide of slumping sales and persistent losses. JC Penney is starting by trying to get you to think about who they are and what they do.
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