Marketing's Latest 3/17/25
- AMA Marketing Team
- Mar 17
- 2 min read
TikTok ad revenue could top $32B — if it doesn’t lose its biggest market
TikTok stands to make at least $32 billion in ad revenue this year, provided the scheduled US ban on the Chinese-owned app does not go through. TikTok went dark early this year as the Biden administration's ban went into effect, but an executive order from President Trump gave the platform a stay of execution for 90 days. Now, as the the extension is winding down, competitors like Meta are poised to move on the advertising revenue that may be up for grabs (the American tech giant stands to over 40% of the money made by ads on TikTok into apps like Instagram and Facebook).
61% of Americans concerned about GenAI for misinformation and deepfakes: YouGov report
New polls indicate that some 61% of Americans believe that generative AI - LLMs like DeepSeek, ChatGPT, and Gemini - does not have enough governmental oversight. Many US citizens also believe that fake news from AI sources is a real danger, with only 22% of Americans polled finding current events from LLMs reliable. Ironically, this data comes as AI is seeing widespread adoption in the workforce, with high concentrations of users being in the IT and telecom sectors.
How cult brands like Crocs, Southwest see influencer marketing evolving
Influencer marketing is gaining ground in the United States, and more and more brands are getting on the bandwagon. Although the concept of featuring famous people in advertisements has been around as long as advertising itself, the new face of the game is featuring individuals who have large social media followings, and the results are striking. As ad dollars from traditional outlets like network television decline, brands like Southwest are turning to influencers to reach their target markets. As the power of social media grows, so does the power of companies who make the right moves with the right people on the right platforms.
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