AMA Web Team

This past Friday, the American Marketing Association  hosted the annual Undergraduate Marketing Conference. This year’s theme, The Sustainable Shift: Transforming Modern Marketing , explored how brands are evolving to meet the growing demand for sustainability.  We welcomed guest speakers Jennifer Silberman  (Dollar Tree), Chris Hatcher (Hatch) (Under Armour), Emma Vogt  (CAVA), and Mariana Sasche  (Jackalo) to share their professional experiences and insight about sustainability.  To...

This month, we are excited to spotlight Mikayla Ferreira as UMD AMA’s Member of the Month! Mikayla is a freshman at the University of Maryland, majoring in Marketing. Members earn this recognition for exceptional participation in the UMD AMA, demonstrated through strong attendance, active involvement, and dedication to advancing the club’s mission and community. Mikayla joined AMA to gain valuable career insight from industry professionals, connect with fellow Smith marketing students, and...

Yesterday, RedBlack Consulting, UMD AMA’s fully student-run marketing consulting group, wrapped up the semester with its Fall 2025 Final Showcase. The program is led by our Co-VPs of Marketing Consulting, Nina Brown and Kaity . During the showcase, the four student teams presented the results of their semester-long projects. Throughout the semester, our talented interns collaborated with local clients to drive meaningful, real-world solutions. Here is a look at the work done by each team...