Helena Malcom

Today, the AMA participated in a Marketing Pitch Battle workshop led by our Vice President of Events Hamilton. This workshop inspired members’ creativity and quick thinking while being put on the spot in front of the rest of the room. Hamilton introduced the topic and briefly described the conditions of the workshop. Members were tasked with creating a campaign for a random object . The objects assigned included: A potted plant A pen A water bottle A mini crochet crab A vending machine A...

Today, the AMA was led by President Anjali Sharma in our Decode the Data: Marketing Intelligence Challenge workshop. For most, this meeting was a great introduction to marketing analytics and an exercise in the application of marketing in a quantitative sense. Since this topic was new to many, before introducing the task, Anjali briefly explained some important marketing analytics concepts , with the key takeaways being: The click-through rate (CTR) regarding engagement The conversion rate...

Skims Debuts on TikTok Live with Shoppable Holiday Event "Kimsmas Live!" Skims steps into live entertainment with "Kimsmas Live!", a 45 minute TikTok-exclusive holiday livestream event hosted by the apparel brand's very own Kim Kardashian. Inspired by classic variety shows, the fully shoppable special highlighted Skims products, exclusive deals and surprise celebrity appearances from the Kardashian family, Love Island 's Nic Vansteenberghe, and even Snoop Dogg. Produced with OBB Media, the...