Robin Brino

Has a brand’s campaign ever rubbed you the wrong way? Left you with a distaste in your mouth? This could be a brand you once loved - or a brand you’ve never heard of until their spotlighted campaign. Brands are continuously launching new promotion strategies to elevate their brand image and keep up with the market demand. Yet sometimes, a brand's campaign may receive severe backlash from an audience, sparking negative attention and controversy in the media. How does this leave consumers...

We just wrapped up a successful Welcome Week to kick off the spring semester and would love to thank everyone who attended and made this week special! For those of you who missed it, here’s a brief recap of our events:  Day 1: AMA in Full Bloom Our first event focused on analyzing well-established brands and exploring their current marketing strategies. Participants were divided into six teams, each assigned to evaluate different brands including Wingstop, Sephora, H&M, R.E.M., Lululemon, ...