Robin Brino

Today, the American Marketing Association at the University of Maryland hosted two guest speakers from Google: Christine Brown and Jon Fraser. Christine Brown, a UMD graduate, works in audience product strategy and has experience with international development, advertising, and product strategy. Jon Fraser, who studied poli-sci at a small college in Minnesota, has built his career in ad sales and data analytics. Together, they offered a real-world look at how AI is shaping their day-to-day...

Has a brand’s campaign ever rubbed you the wrong way? Left you with a distaste in your mouth? This could be a brand you once loved - or a brand you’ve never heard of until their spotlighted campaign. Brands are continuously launching new promotion strategies to elevate their brand image and keep up with the market demand. Yet sometimes, a brand's campaign may receive severe backlash from an audience, sparking negative attention and controversy in the media. How does this leave consumers...

We just wrapped up a successful Welcome Week to kick off the spring semester and would love to thank everyone who attended and made this week special! For those of you who missed it, here’s a brief recap of our events: Day 1: AMA in Full Bloom Our first event focused on analyzing well-established brands and exploring their current marketing strategies. Participants were divided into six teams, each assigned to evaluate different brands including Wingstop, Sephora, H&M, R.E.M., Lululemon, ...